Drexel University

When paired with an Acceptance Letter, boisterous screaming can occur.

We got to thinking, “If I knew then what I know now” can be solved with a very simple solution. Tell them now what we know now. Incoming freshman to Drexel’s College of Arts & Sciences (COAS) were given an underground guide to all things awesome on campus in and around Drexel University. To do this, myself along with copywriter Cory McCall had to endure tireless research living, drinking, and partying with the rather welcoming undergrads of this fine establishment. Rough life sometimes this design gig. Using a motif of campy, 50s instructional texts/videos, each page was designed to be instructional with a slight tongue-and-cheek way of navigating your first couple months on campus. The final product is literally pocket sized, and was packaged up with the acceptance letter.

Client: Drexel University
Agency: 160over90
Designer: Giacomo Ciminello, Matthew Bednarik
Creative Director: Darryl Cilli
Associate CD: Jim Walls
Copywriter: Cory McCall
Photography: Matthew Bednarik

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