Brand Film Analysis

Data, sometimes interesting, mostly useless.

In a previous life as a design researcher, we are always looking for fun tools to analyze with. I wish I could recall this particular piece of software and its creator as it was fun. The basic premise is you upload movies into the app. The app then creates infographics based on motion, color, and sound. When you run a series of brand ads through it, you are left with some fun comparisons information. Divest from it what you will.

Launched: 2012
Design Research: Giacomo Ciminello
Software: Unknown