And1: The Web Experience

Surely 75% of the NBA can’t be wrong.

While Nike is known for it’s quality player sponsorships, AND1 certainly had the quantity covered. This was one of the many facts that we tried to visualize in launching AND1’s web presence. With such a massive grassroots following, AND1 already had incredible street credit. With incredible high school, and college support garnered through the Mixtape Tour, it was imperative that the web site reconnect with their fans. Since this site launched well before social media connected everyone and their mother, the AND1 Mixtape Tour had its very own content author tagging along taking photos, making videos and writing about each tour stop.

While the original site was taken down shortly after a midnight firesale of And1, I was able to find the template site that other countries were suppose to use.

Launched: 2006
Client: And1
Agency: 160over90
Designer: Giacomo Ciminello
Creative Director: Darryl Cilli
Associate CD: Jim Walls
Copywriter: Brendan Quinn, Cory McCall