American Eagle Jeans Tag System

A short project in which we were tasked with the tagging system for AE jeans displays. An admittedly daunting task of catching the attention of tweenagers who clearly want to grab their goto styles/sizes and then hit up the Orange Julius to catch the attention of Lucas, the JV Quarterback. The style of this particular concept was sort of a vintage Americana chiqué. Typewriters and bleeding screenprints compliment the distressed, utilitarian sewing patterns and size tags.

Launched: 2005
Client: American Eagle
Agency: 160over90
Designer: Giacomo Ciminello
Creative Director: Darryl Cilli
Associate CD: Dan Shepelavy