Absolut Shots

Absolut-ly Ahead of Its Time

Before the idea of social curation, in the age of Macromedia Flash, the Absolut Shots microsite was a home for User submitted short films around their favorite vodka. While at lucidCircus, we were often tasked with making the unachievable a reality. “Can we put user uploaded videos right into the site?” Sure. Why not. Nevermind that most people still have a 28.8k modem. The videos would just be a little, oh what’s the word, Low rezy. Videos on the web are totally the future, we said.

Launched: 2001
Client: Absolut Vodka
Agency: TBWA/Chiat/Day
Developer: lucidCircus
3D Modeler: James Wilson
Interaction Designer/Developer: Giacomo Ciminello