Drexel University College of Arts & Sciences Welcome Guide

Welcome to Oz. The bright and scary place for baby birds.

Heading off to college brings with it a range of emotions. Drexel’s College of Arts & Sciences wanted to soften the blow for its incoming students, many of whom have never experienced Philadelphia, let alone an urban campus. To do that, myself and a copywriter spent 2 days with underclassmen to get all the tips, tricks and insider nuggets of information they wish they had when first stepping foot inside those hallowed halls. From secret homework hiding spots to cheap eats, we packed al of it inside a handy pocket-sized guidebook, packaged up and sent with every acceptance letter.

Launched: 2006
Client: Drexel University
Agency: 160over90
Designer: Giacomo Ciminello
Copywriter: Cory McCall
Associate CD: Dan Shepelavy
Creative Director: Darryl Cilli

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