If you really want someone to read something, put it in quotes.
You learn a lot working on academic advertising. You learn that once proud institutions have to resort to countless hours of hype, loosely based on something the school offers, all in hopes of steering a youth that probably has no concept of their future into their general direction. There was a time when people went to an institution because its name was synonymous with a good education (i.e Harvard, Yale, etc.). The youth of today is also led to believe that college is a requirement upon graduating high school, so choose and choose wisely, sayeth the Knight Templar. As I sit on the fence of wether we have the moral right to attempt to steer youth based on pretty production values, I do have to agree that the schools have the right to try to at the very least challenge the coffers of the Big 10, Pac 12, and so forth. Wilkes is a small school that prides itself on being that small school. That it can provide the powerful student-teacher relationships needed for students to truly learn. They pride themselves on conversation. So you will see lot of “”‘s pop up in the various viewbooks, mailers, and program brochures.
- Client : Wilkes University
- Date : 02/17/2006
- Agency : 160over90
- Creative Director : Darryl Cilli
- Associate CD : Jim Walls
- Copywriter : Brendan Quinn, Cory MCCall
- Designer : Giacomo Ciminello