It's the water that water would drink if water could drink water.*
This was the first time I had worked on a product that technically hadn’t existed yet. I recall thinking, “woaw, can we designz the bottlez! YEZ! *puppy eyes*” to which the clients said. Ah, no. A much larger, higher priced, experienced branding company is doing that. To which the end result was basically a carbon copy of VitaminWater that ended up getting them sued. *snicker* That did however, introduce me to this other world of multiple agencies working simultaneously on one product each with their own vision, to which I still scoff at and briskly say “Shame on you!.” The work generated for this campaign just happened to be the first time I welcomed copywriters into my heart as my lord and saviors. Brendan, I still gaze up at the stars and think of you, and all those nights we spent together.
- Client : SoBe Beverages
- Agency : 160over90
- Creative Director : Darryl Cilli
- Copywriter : Brendan Quinn
- Designer : Giacomo Ciminello