Non-profits need design too. And if they ask nicely, designers are happy to do it pro-bono.
So the site launched, mailers went out, and much to my chagrin, they didn’t like it. “It looks too designed. We are worried our donations will go down. People will think we spent our money on this.”
That was 2005. Time has since proven that people will give money to anything if it has a good message or mission behind it (see Kickstarter, Indiegogo, et al.). So, I hereby declare the original concept valid, if maybe slightly ahead of its time. Since then, I have found a love of basically, giving my design skills away to those in need. Let’s call it attrition for my years in advertising. Plus, I think this guy is spot on.
- URL : www.abasicstudio.com/sites/nhome
- Client : Northern Home for Children
- Date : 04/29/2005
- Agency : 160over90
- Creative Director : Darryl Cilli
- Associate CD : Dan Shepelavy
- Copywriter : Cory McCall
- Designer : Giacomo Ciminello
- Developer : Ryan Blain