Nina Dolls

Sometimes I tap my inner 8 year old girl. That sounds much worse than it actually is.

Every once in a while, a job comes round that requires a bit less beer and power tools, and bit more manhattans and baked goods. Luckily I am well versed in Carrie Bradshaw. So when Nina Shoes was looking to revamp their tweenager line, my creative director looked me square in the eye, put his hand on my shoulder, and said, and I quote, “Giacomo, you are the best woman for the job.” To which I hiked up my skirt, put on my fancy pumps and dug into the history of Nina’s rather elaborate design work to find something that would accept the shoes form while injecting the line with a bit of youthful energy.

Details

  • Client : Nina Shoes
  • Date : 01/11/2007
  • Agency : 160over90
  • Creative Director : Darryl Cilli
  • Associate CD : Dan Shepelavy
  • Designer : Giacomo Ciminello