Taking “pride in your work” to a whole new level.
For those of you looking to venture into the world of athletics logo without any experience whatsoever, here are a few helpful tips. If it’s an athletic program for a university, remember this logo is basically going to show up everywhere, from center court to a cheerleader’s ass. Yes. I am serious. So plan accordingly. It is not just one lockup, it’s a system. This rather small school system consists of 64 unique marks for it’s various usages. Secondly, you have home, away, and an alternate. Don’t forget practice apparel either. Thirdly, try to keep it around 2 colors, 3 at most. Just trust me. Fourth, when your logo launches, to much, much fan fare, don’t be caught taking pictures of it on the cheerleader’s ass. It’s creepy. Let the intern do that.
- Client : LaSalle University
- Date : 11/28/2002
- Agency : 160over90
- Creative Director : Darryl Cilli
- Associate CD : Martin Duffy
- Designer : Giacomo Ciminello