I was typecast. I swear.
In one of my final acts of agency life, I helped conceive a campaign to help push along Delonghi in the US. It seemed American households weren’t exactly welcoming to our, ok my, Italian bretheren. Delonghi, on purpose, avoided accepting their “Italianess” thinking that was the issue. That American’s just wouldn’t be able to associate “Italy” and “design.” The campaign pitched, was meant to remind Delonghi that Italian and design go hand in hand, and thanks to places like Target, the “d-word” was being put into every household. Basically, we reminded Delonghi that thanks to much larger Italian companies like, oh I don’t know, Ferrari, it isn’t far fetched to accept the high end aspirational values of European design. While I was never able to go forward into execution, the team took the idea and created some rather stunning material, web sites, commercials and even limited edition, artisanal espresso machines. Ben fatto i miei amici.
- Client : Delonghi USA
- Date : 01/15/2008
- Agency : 160over90
- Art Director : Giacomo Ciminello
- Designer : Kelly Dorsey
- Copywriter : Brendan Quinn
- Associate CD : Stephen Penning
- Creative Director : Darryl Cilli