Davin 2004

Spinning rims. Surely they will revolutionize the auto industry.

Once of my first jobs while working at 160over90 was to make the digital catalog for Davin Wheels. Davin, the young upstart from Rhode Island, was the original creators (Patented and all) of the constantly spinning rim. Incredibly expensive and overly indulgent, Davin’s were a status symbol for the athletic elites. These custom fitted little jewelry pieces are not meant for the Ford Tauruses of the world. No, this is strictly 1% flauntation here.

The site fed off of much of the campaigns aesthetic. Clean. Refinded. Elegant. And of course, flashy. Flashy in the programming sense that is.


  • URL : www.abasicstudio.com/sites/davin04/
  • Client : Davin Wheels
  • Date : 01/01/2004
  • Agency : 160over90
  • Creative Director : Darryl Cilli
  • Associate CD : Martin Duffy
  • Designer/Developer : Giacomo Ciminello

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