The little college that could.
Now with great power, comes…well, you know. As Chestnut Hill grew, so did 160’s array of educational clients. So much so, that they are now seen as the preeminent force on the matter. Regardless, CHC will always serve as the springboard for the many parties involved. Myself included. Chestnut Hill is one of the few clients of whom I have run through my gamut of design knowledge from print to digital to identity to experiential.
The samplings seen here are from both the 2004 Annual Report, Alumni Weekend, and Continuing Education department. It’s a slight evolution of the brand. The previous campaign had been running a solid 2 years, and with the school celebrating their 80th Anniversary I saw an opportunity to show small elements of age and wear. It soon became a mixture of watercolor brushwork and fine elements and patternation. The detailing became so precise, all the way down to the card stock on the reunion mailer, which I am happy to say I managed to squeeze in the graduation photos of both my mom, and grandmother. There’a designer easter egg for ya!
- Client : Chestnut Hill College
- Date : 10/19/2005
- Agency : 160over90
- Creative Director : Darryl Cilli
- Associate CD : Dan Shepelavy
- Copywriter : Brendan Quinn
- Designer : Giacomo Ciminello