American Eagle

Haven't played with this much denim since the 80s.

A short project in which we were tasked with the tagging system for AE jeans displays. An admittedly daunting task of catching the attention of tweenagers who clearly want to grab their goto styles/sizes and then hit up the Orange Julius to catch the attention of Lucas, the JV Quarterback. The style of this particular concept was sort of a vintage Americana chiqué. Typewriters and bleeding screenprints compliment the distressed, utilitarian sewing patterns and size tags.


  • Client : American Eagle
  • Date : 03/06/2007
  • Agency : 160over90
  • Creative Director : Darryl Cilli
  • Associate CD : Dan Shepelavy
  • Designer : Giacomo Ciminello