Absolut Shots

Before the idea of social curation, in the age of Macromedia Flash, the Absolut Shots microsite was a home for User submitted short films around their favorite vodka. While at lucidCircus, we were often tasked with making the unachievable a reality. “Can we put user uploaded videos right into the site?” Sure. Why not. Nevermind that most people still have a 28.8k modem. The videos would just be a little, oh what’s the word, Low rezy. Videos on the web are totally the future, we said.